Wednesday, 16 May 2012

Cold call ! NO !

Instead of hundreds of random calls to people who don’t want to hear from you, and where your pitch is little more than “Got any job orders I can fill?”, do the research work to find a point of common ground which turns the call from ‘cold’ to ‘warm’.
There are many ways to do this...
  • Approach ex-candidates, employees who are now in roles where they may become clients.
  • Get a referral from your present and previous clients.
  • Connect first in a neutral environment(like Exhibition, seminar) and follow up later.
  • Engage on social media first. Start now!
  • Follow up on a talk given by a prospect, or a blog written, or a piece of PR.

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